As an avid consumer of goods, Iam always looking out for the best quality at the best price. Even when it comes to bath towels. I have consumer tested, for a year and a half, bath towels from Bed Bath and Beyond and Walmart. My finding is that the Walmart towels have maintained their color, shape, and dry-ability just as well as the towels I paid more for at Bed Bath and Beyond.
The gray towels are mine. They are from BB&B.
I paid $10.00 per bath towel. They are the Sensation brand.
The brown, blue, and yellow towels are the kids. I bought them at Walmart. I paid $6.00 per bath towel. They are the Home Trends brand.
I have owned both sets for a year and a half. I am still happy with the quality and durability. I will concede that the BB&B towels are an inch wider, but as far as quality goes, in this case the Walmart towel meets the BB&B towel for quality and beats it in price.